Two notes first. This is an evergreen piece — no notice, no launch behind it, none invented. It is also the comparison our last few register reads kept setting up: the name over a new UK casino need not belong to the company licensed behind it — these two entries carry 150 rows flagged White Label between them — so the question is which company, and what filing habit it keeps. Two answers, read off the Commission’s public register on 3 September 2026.

Two entries, one register

Same regulator, same two tabs, opposite habits: one files 52 brand names, the other none — though none is the commoner filing, since 308 of the 629 accounts in the 3 September domain file record no trading name at all, while Skill On Net’s 52 is the top count in the same day’s trading-names file.

The tab that does the work

Open Jumpman’s trading-names tab and the register says it plainly: “No trading names have been recorded for this business.” Note the wording: a statement about the file, not about the world, and we are keeping it that way.

Now do what a player would do. Type Luna Casino into the business search and you get one result: Skill On Net Limited, account 39326, with a line reading Trading as: luna casino and www.lunacasino.co.uk beneath it. The register hands you the company in one hop.

Type Dove Slots and you also get one result — Jumpman Gaming Limited, account 39175 — but the match is different. There is no Trading as line; the search caught doveslots.com in the domain column instead. You still land on the licensee — but via a web address rather than a filed name, and if a brand stops resembling its domain, that bridge was the only one.

Where the flag falls, and who carries the can

The domain tab sorts every address under three headings: Active, Inactive, White Label. It is a placement, not an explanation: neither entry carried a key to those headings when we read it on 3 September 2026, so we report placement only.

On 39326 the Active heading holds most of the list: lordping.co.uk and www.44aces.com sit under Active, while www.lunacasino.co.uk sits under White Label. On 39175 the balance inverts — 18 addresses under Active, lootcasino.com and doveslots.com among them, against 131 under White Label, amigoslots.com included.

Whatever the flag does, it does not move responsibility. The Commission’s guidance on licensees’ responsibilities for third parties has a section headed White label partnerships, which puts compliance for every operating gambling website, white labelled ones included, on the licence holder: it “cannot be transferred to any other party”. The licence belongs to the company, not the brand.

Where the register is soft

  • Jumpman’s counter reads 231 domain names while the tab beneath it lists 229 rows — same page, same minute. The downloadable file, last modified 3 September 2026, agrees at 229.
  • Both accounts carry one domain row that is a full web address, not a domain: https://www.heyspin.com/ on Jumpman, https://saferplay.gentingcasino.com/ on Skill On Net. Sixty-eight rows in the 3 September file start with http, so it is a register-wide habit, not either company’s doing.

Who leads what, on the dated file

From that dated file: Broadway Gaming Ireland DF Limited, account 58267, leads on active domains with 74. Jumpman leads on rows flagged white label with 131, ahead of ProgressPlay Limited’s 104 — the account behind Conquer Casino, which files trading names exactly as Jumpman does, meaning not at all. Skill On Net leads on neither domain count.

Both columns

The verdict

The register ranks neither habit, and neither tells you whether the casino is any good. What the comparison buys is one search’s worth of certainty about who you are dealing with — which is where reading 44Aces and BetAhoy off the register started, and where every new name gets a first look. Do the search before the deposit, and set the deposit limit and time-out in the same sitting, before anything is riding on either. 18+.