On the Gambling Commission register, White Label is one of three Status tags a licensee’s Domain names tab gives every web address, alongside Active and Inactive. It marks an address filed on that company’s licence as a brand run by a partner rather than by the licensee itself. The licence, and the duty to comply, stay with the licence holder.
That is the whole answer, and it is an evergreen one: the tag was on all three tabs we read on 11 September 2026, and none of them carries a key explaining it. What follows is a review of the flag as a tool, read against three licensees on 11 September 2026, with the counts as they stood that day and a routine for checking any new brand’s address yourself.
What does white label mean on the Gambling Commission register?
Open any licensee’s entry on the public register and the Domain names tab lists every web address the company has filed, one row each, with a column headed Status. Each row carries exactly one tag: Active, Inactive or White Label. On the three entries we read, Active is rendered in green and the other two in grey, and none of the three tabs carries a legend, a footnote or a definition for any of the three words. The register places the address; it does not explain the placement.
So the meaning has to be read from two things: the ordinary trade meaning of a white label, a brand run by a partner on somebody else’s licence and platform, and the Commission’s own guidance on what that arrangement does to responsibility. Both are covered below. What the tag does not carry is any judgment. White Label is a filing category, not a grade.
Three entries, read on 11 September 2026
We picked the three licensees this site has already vetted at the door: Jumpman Gaming Limited, account 39175; Skill On Net Limited, account 39326; and ProgressPlay Limited, account 39335, the company behind Conquer Casino. Every figure below is a count of rows on the Domain names tab as fetched on 11 September 2026, set against the tab’s own counter.
Two things to say about those rows before anyone reads too much into them. First, a domain listed under any heading is a row on a register entry and nothing more: we did not open any of the sample addresses, and a row tells you nothing about whether a site is live, takes UK customers or is worth your time. Second, the counts move. Our Jumpman versus Skill On Net comparison read the same Jumpman tab on 3 September 2026 and found a counter of 231 and 131 White Label rows; eight days later the counter reads 233 and the White Label rows 133. The register is a living file, which is why every number here carries its date.
Who is responsible for a white label gambling site?
The licence holder, and the Commission says so in plain words. Its page on licensees’ responsibilities for third parties, marked last updated 8 November 2024, names two codes: LCCP social responsibility code 1.1.2, responsibility for third parties for all licences, and 1.1.3, the remote version. Under a heading of its own, White label partnerships, it states that responsibility for compliance of all operating gambling websites, white labelled sites included, sits with the licence holder and “cannot be transferred to any other party”. It adds that licensees must know their customers and be able to show oversight, that failing to control third parties can end in suspension or loss of the licence, and that no third-party arrangement may result in an offence under section 33 of the Gambling Act 2005.
Read that back against the register and the flag makes sense. A row tagged White Label on Jumpman’s entry is a brand for which Jumpman, not the brand’s owner, answers to the Commission. That is also why a white label brand’s licence number in its footer is the licence holder’s number: there is no other number to show.
How do I check who holds the licence for a UK casino?
The routine is short and it is the one we run before any lobby gets a look. Our guide to using the licence register properly covers the search page in more detail; the white-label-specific steps are these.
- Copy the licence number, or failing that the web address, from the casino’s footer. Google’s ad rules, as we read them on 27 August, want the number in the footer, and a footer with neither is already a flag.
- Search it on the Commission’s public register. A licence number returns one company; a web address returns whichever entry has filed it.
- Open the Domain names tab on that entry and find the row for the address you are standing on.
- Read the tag. Active means the licensee files the address as its own. White Label means the licensee files it as a partner brand. Inactive means the licensee has kept the row but no longer files it as live, and an Inactive row is not a reason to deposit.
- Note the company name and account number, because that is who you are dealing with, whatever the brand over the door says. Check the Trading names tab too: Skill On Net files 52 names there, so a brand search finds the company directly; Jumpman and ProgressPlay file none, so the domain row is the only bridge.
If the address is on no entry at all, the routine ends there. We do not cover such sites, and we would not deposit at one.
Why do so many new UK casino sites look the same?
Because the register tells you they are the same company underneath. Jumpman’s 133 White Label rows and ProgressPlay’s 99 are, between them, well over two hundred brand fronts on two licences and two platforms. The game lobby, the bonus terms and the withdrawal rules travel with the platform, and the brand adds a name, a colour scheme and a marketing budget. That is not a scandal; it is the business model, and the register is the one place it is written down. When we read Conquer Casino’s paperwork, the useful finding was not the brand but the account number behind it, and the same will be true of the next dozen launches.
Are white label casinos legal in the UK?
A white label brand operating on a licence held by a company on the register is operating on a licence: the row on the Domain names tab is the record of that. The Commission’s third-parties guidance treats white labelled sites as a normal, if closely watched, part of a licensee’s business, with the compliance duty pinned to the licence holder. What has no place in the UK market, and no place on this site, is a brand taking UK customers with no licence holder behind it, and the absence of a register row is how you tell the two apart. We keep the sample domains above as register rows only; nothing here is a recommendation of any of them.
Reviewed as a tool
Questions readers ask about the White Label flag
What is a white label casino?
A white label casino is a brand run by a partner on another company’s operating licence: the partner supplies the name and the marketing, the licence holder supplies the licence, the platform and the compliance. On the Commission’s register that shows up as a web address filed under the licence holder’s entry, tagged White Label rather than Active.
Who is responsible for a white label gambling site?
The licence holder, on the Commission’s own wording. Its guidance on licensees’ responsibilities for third parties, last updated 8 November 2024, says responsibility for compliance of all operating gambling websites, white labelled sites included, sits with the licence holder and cannot be transferred to any other party. The partner brand does not carry the licence and cannot carry the duty.
How do I check who holds the licence for a UK casino?
Take the licence number or the web address from the casino’s footer, search it on the Commission’s public register, and open the Domain names tab on the entry that comes back. The row for that address tells you which company holds the licence and whether the address sits under Active, Inactive or White Label. If the address is on no entry at all, stop there.
Are white label casinos legal in the UK?
A brand can lawfully take UK customers if it operates on a licence held by a company on the Commission’s register, and the register records such brands as White Label rows on the licence holder’s entry. What is not lawful is offering gambling to UK customers with no licence behind it at all, and a brand whose address appears on no register entry is one to walk past.
What the flag does not tell you
- Whether the site is live. An Inactive tag suggests it is not; an Active or White Label tag does not prove it is.
- Whether the site is UK-facing. The register lists addresses filed on a UK licence; it does not say who the brand markets to.
- Who the partner is. No entry we read names the white label partner behind any row.
- Whether the casino is any good. The register dates licences and records status; it grades nobody. ProgressPlay’s entry, for the record, showed a regulatory actions counter of 1 on 11 September 2026, which we have not opened for this piece and do not characterise.
The doorman’s version: a White Label tag gets a brand as far as the queue, because someone on the register has put their licence behind it. It does not get anyone in. Run the register search before the deposit, read the tag, note the account number, and set the deposit limit and time-out in the same sitting, before anything is riding on either. 18+.